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AUDIOVISUAL PRODUCTION
AUDIOVISUAL PRODUCTION
Vision is the most dominant sense and propagating audiovisual content is the best strategy that a business or brand can use. 90% of the information transmitted in the brain is visual and is processed 60 thousand times faster than any text. Combining image, movement, sound and music masterfully can have a great impact on users.
The importance of audiovisual content in communication strategies has increased significantly. Brands ceased to be a subject that only manufactured or offered a product or service a long time ago. Having increasingly demanding users, they began to generate contents, provide more information about their products and services and deliver value.
Video marketing has become the ideal tool to publicize a brand, product or service and thus connect with potential and existing customers.
The number of
companies
that use video as a marketing tool has increased. Nowadays 86% of business use it, being explanatory videos, videos for social networks, presentation videos, videos sales and video ads the most commonly created types. After de Covid-19 pandemic, this type of content has become even more important for brands and consumers.
Vision is the most dominant sense and propagating audiovisual content is the best strategy that a business or brand can use. 90% of the information transmitted in the brain is visual and is processed 60 thousand times faster than any text. Combining image, movement, sound and music masterfully can have a great impact on users.
The importance of audiovisual content in communication and marketing strategies has increased significantly. It's long gone that brands ceased to be a subject that only manufactured or offered a product or service. Having increasingly demanding users, they began to generate contents, provide more information about their products and services and deliver value.
Video marketing has become the ideal tool to publicize a brand, product or service and thus connect with potential and existing customers.
The number of
companies that use video as a marketing tool has increased. Nowadays 86% of business use it, being explanatory videos, videos for social networks, presentation videos, videos sales and video ads the most commonly created types. After de Covid-19 pandemic, this type of content has become even more important for brands and consumers.
If your business still does not have
video content
in its marketing strategy, know some of the reasons why
you should invest
in this type of production:
- The audiovisual is the format preferred by the audience for being practical, comfortable, fast and easy to consume. In addition, users remember more this type of content. Before making a purchase, 73% of consumers prefer to watch a short video, while 11% who prefer to read an article, website or text publication, 4% like to see an infographic, 3% who would rather download an e-book or manual, 3% would rather attend a webinar or presentation, and 3% would like to receive a sales call or demo.
- People watch an average of 19 hours of online video per week and share more video content than any other format (including social media posts, blog posts or articles, and product pages). Social networks allow it to be done more easily, helping in its viralization and generating profit for the business.
- A video helps to better understand the products and services. Enabling users to visualize how a product or service will make them feel increases the chances of a sale. In fact, when buying, 96% of people have seen an explanatory video to obtain more information; 88% have been convinced to buy a product or service by watching a brand video and 78% have been convinced to buy or download software or an application by watching a video.
- Quality audiovisual content helps build interest in your brand and is one of the best ways to generate an emotional response from the audience. It is advisable to focus part of your strategy on creating long-term relationships with potential clients, since trust is the basis for the growth of any business.
- Video is one of the formats that generates the most ROI by increase understanding of product or service, help to generate leads, directly increase sales and helped to reduced the number of support calls in the companies. Additionally, it has the power to convert users into loyal customers.
- An audiovisual piece added to other tools such as email marketing or social networks adds value, improves interaction and the results achieved. Distributing quality video marketing content gives more visibility to websites in the Google search engine, helping to increase traffic.
If your business still does not have
video content
in its marketing strategy, know some of the reasons why
you should invest
in this type of production:
- The audiovisual is the format preferred by the audience for being practical, comfortable, fast and easy to consume. In addition, users remember more this type of content. Before making a purchase, 73% of consumers prefer to watch a short video, while 11% who prefer to read an article, website or text publication, 4% like to see an infographic, 3% who would rather download an e-book or manual, 3% would rather attend a webinar or presentation, and 3% would like to receive a sales call or demo.
- People watch an average of 19 hours of online video per week and share more video content than any other format (including social media posts, blog posts or articles, and product pages). Social networks allow it to be done more easily, helping in its viralization and generating profit for the business.
- A video helps to better understand the products and services. Enabling users to visualize how a product or service will make them feel increases the chances of a sale. In fact, when buying, 96% of people have seen an explanatory video to obtain more information; 88% have been convinced to buy a product or service by watching a brand video and 78% have been convinced to buy or download software or an application by watching a video.
- Quality audiovisual content helps build interest in your brand and is one of the best ways to generate an emotional response from the audience. It is advisable to focus part of your strategy on creating long-term relationships with potential clients, since trust is the basis for the growth of any business.
- Video is one of the formats that generates the most ROI by increase understanding of product or service, help to generate leads, directly increase sales and helped to reduced the number of support calls in the companies. Additionally, it has the power to convert users into loyal customers.
- An audiovisual piece added to other tools such as email marketing or social networks adds value, improves interaction and the results achieved. Distributing quality video marketing content gives more visibility to websites in the Google search engine, helping to increase traffic.
Audiovisual content has the ability to highlight the most important attributes of a product, awakening the viewer's senses.
The audiovisual content
has the ability to highlight
the most important attributes
of a product, awakening the viewer's senses.
Audiovisual content has the ability to highlight the most important attributes
of a product, awakening the viewer's senses.
However, "Marketing is no longer about what you sell... it's about the stories you tell."
Storytelling
allows to tell the story of a product, brand or company, excite viewers and connect faster with customers and users.
In addition, it must also be taken into account that more than half of global video consumption is done on smartphones, since it is through this device that users communicate and connect with people and brands.
Increasingly, technology provides us with new resources to reach our audience. For this reason,
adding the new audiovisual production formats to the marketing strategy is essential
for any commercial or personal brand that wants to position itself and face the competition.
Create and produce audiovisual content is one of our passions.
Tell us what your goals are and we will propose the most appropriate
format for the project.
However, "Marketing is no longer about what you sell... it's about the stories you tell."
Storytelling
allows to tell the story of a product, brand or company, excite viewers and connect faster with customers and users.
In addition, it must also be taken into account that more than half of global video consumption is done on smartphones, since it is through this device that users communicate and connect with people and brands.
Increasingly, technology provides us with new resources to reach our audience. For this reason,
adding the new audiovisual production formats to the marketing strategy is essential
for any commercial or personal brand that wants to position itself and face the competition.
Create and produce audiovisual content is one of our passions.
Tell us what your goals are and we will propose the most appropriate
format for the project.
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