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SOCIAL ADS
social ADS
By allowing interaction and opinion, social networks have changed the way we communicate
and have become popular. Currently, more than half of the world's population uses social networks, turning them into a canal of influence and information.
For any business, being present in digital environment is essential, but just have a website
is not enough. It is necessary to have the company's profile in the main social networks and complement the Digital Marketing Plan with a social media strategy
to reach your audience and interact with it, in addition to showing products or services
and offering quality and valuable content.
Social networks help create a community of followers
that make your brand much bigger. Furthermore, the fact that it allows immediate communication and that your customers or users can leave their opinions on social platforms helps new people get to know your business and decide to buy, since brands that have a profile on social networks generate more trust.
By allowing interaction and opinion, social networks have changed the way we communicate
and have become popular. Currently, more than half of the world's population uses social networks, turning them into a channel of influence and information.
For any business, being present in digital environment is essential, but just have a website
is not enough.
It is necessary to have the company's profile in the main social networks and complement the Digital Marketing Plan with a social media strategy
to reach your audience and interact with it, in addition to showing products or services
and offering quality and valuable content.
Social networks help create a
community of followers
that make your brand much bigger. Furthermore, the fact that it allows immediate communication and that your customers or users can leave their opinions on social platforms helps new people get to know your business and decide to buy, since
brands that have a profile on social networks generate more trust.
Social networks have become the perfect tool for
humanize a brand and bring it closer to its target audience.
The time that intarnauts spend on social networks continues to increase, especially after the confinement caused by Covid-19, which led a change of habits. Currently, they spend an average of 2h27m a day connected to social platforms, meeting people and brands, having fun, interacting, learning, looking for inspiration, following trends and shopping.
Social networks collect data
from users, allowing them to know the preferences, habits and needs of people.
Thanks to this information, it is possible to reach the right people
through advertising on these platforms, making Social Ads
a cost-effective strategy to boost sales.
Learn more about some reasons to include Social Ads in your marketing strategy:
- 93.4% of Internet users around the world between the ages of 16 and 65 use social networks.
- Paid ads reach more users and better qualified. After the latest changes in the algorithms of the main networks, the paid campaigns proved to be more effective, reducing the organic reach of the publications.
- With segmentation it is possible to choose your target audience.
- Free (organic) posts help improve other channels and tools used by the brand. Video, for example, is a very popular format, being tutorials, humorous, musical, informative and explanatory the preferred ones by users.
- It takes between 7 and 8 "contacts" to create enough trust in a user and convert him/her into a customer. Through retargeting it is possible to re-impact users who have already interacted with the brand.
- Low investment and better results.
Including this strategy in your Digital Marketing Plan is highly recommended, and probably you may need help deciding which social networks to invest in.
This depends on the sector in which your business operates, the focus and the objective to be achieved. Facebook, for example, is the network with the highest penetration, while Instagram is the one with the highest user growth. But maybe TikTok, Twitter, YouTube, Amazon or LinkedIn are more suitable for your business...
Social networks have become the perfect tool for humanize a brand and bring it closer to its target audience.
The time that intarnauts spend on social networks continues to increase, especially after the confinement caused by Covid-19, which led a change of habits. Currently, they spend an average of 2h27m a day connected to social platforms, meeting people and brands, having fun, interacting, learning, looking for inspiration, following trends and shopping.
Social networks collect data
from users, allowing them to know the preferences, habits and needs of people.
Thanks to this information, it is possible to reach the right people
through advertising on these platforms, making Social Ads
a cost-effective strategy to boost sales.
Learn more about some reasons to include Social Ads in your marketing strategy:
- 93.4% of Internet users around the world between the ages of 16 and 65 use social networks.
- Paid ads reach more users and better qualified. After the latest changes in the algorithms of the main networks, the paid campaigns proved to be more effective, reducing the organic reach of the publications.
- With segmentation is possible to choose your target audience.
- Free (organic) posts help improve other channels and tools used by the brand. Video, for example, is a very popular format, being tutorials, humorous, musical, informative and explanatory the preferred ones by users.
- It takes between 7 and 8 "contacts" to create enough trust in a user and convert him/her into a customer. Through retargeting
it is possible to re-impact users who have already interacted with the brand.
- Low investment and better results.
Including this strategy in your Digital Marketing Plan is highly recommended, and probably you may need help deciding which social networks to invest in. This depends on the sector in which your business operates, the focus and the objective to be achieved. Facebook, for example, is the network with the highest penetration, while Instagram is the one with the highest user growth. But maybe TikTok, Twitter, YouTube, Amazon or LinkedIn are more suitable for your business...
Social Ads provide a
non-intrusive way
to reach your target.
Social Ads provide a non-intrusive way
to reach your target.
At Brainstorming we can advice you which networks to invest in.
After studying your business and the profiles it already have on social networks, interests and needs, we create campaigns focused on your target audience, accompanied by dissemination strategies.
Data measurement is an important step in social media campaigns. Using tools for this purpose, our team is clear about which KPIs need to be improved to achieve the defined objectives.
Contact us to humanize your brand, reach the right customers and
increase your business sales using Social Ads!
At Brainstorming
we can advice you which networks to invest in.
After studying your business and the profiles it already have on social networks, interests and needs, we create campaigns focused on your target audience, accompanied by dissemination strategies.
Data measurement is an important step in social media campaigns. Using tools for this purpose, our team is clear about which KPIs need to be improved to achieve the defined objectives.
Contact us to humanize your brand, reach the right customers
and increase your business sales using Social Ads!
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