In the globalized world it is unthinkable to have a business without using the sending of emails.
This veteran tool is part of every stage in building and maintaining the relationship
with the clients.
With the advancement of marketing automation tools, this channel makes it possible to deliver the right messages to the right people at the right time. In addition, they are also used to complement stages in different types of funnels.
Thanks to
mobile devices, emails now reach the hands of users direclty. About half of them are opened from a mobile, thus contributing to the increase in email reading.
Email marketing
allows a business to
be present in the lives of users. It makes possible to communicate effectively, creates a more
personal communication with current clients, and a quick and meaningful connection with potential ones. Besides, the
predisposition of recipients to receive this type of contact can conduct a
lead to become a
new client.
Mailing
is an essential tool in the management and growth of any business
and today thinking about email marketing means thinking about
mobile
and
responsive
design, to provide a good experience to users.
It must also be considered that a well-prepared and structured content
is not enough to achieve success in email marketing campaigns. The databases are the pedestal for the effectiveness of campaigns and must be very well taken cared of.
The cost of an email marketing campaign is low
and not using this strategy means losing opportunities.